Showcasing its award-winning and best-selling vehicles that propelled the company to a record-breaking 52% y-o-y growth, Suzuki Philippines impressed visitors with its booth concept, activities and displays on the opening day of last week’s 6th Philippine International Motor Show (PIMS) which ran from September 14 to 18 at the World Trade Center in Pasay City.
Suzuki’s booth concept centered on steering the vision of the future with its theme “Drivers of Tomorrow,” which puts the spotlight on young achievers in the fields of dance, fashion, music and sports. As influencers, they will be featured in the daily themed shows along with the top calibre vehicles by the automotive manufacturer.
The Suzuki Ciaz occupied the prime spot in the booth, which was awarded with the Best Fuel Rating in the Sedan/Gasoline Category during the Department of Energy’s Fuel Economy Run 2016; the Suzuki Celerio CVT which bagged the Best Fuel Rating in Overall Gasoline Category in the same event; the all-time bestsellers Suzuki Ertiga, Suzuki Jimny and Suzuki Swift; and the Suzuki Super Carry which will be officially launched in October. Also on display at the booth is the AFF Suzuki Cup specially-dressed up Suzuki Swift.
Mr. Shuzo Hoshikura, General Manager of Suzuki Philippines for Automobile, proudly led the unveiling of the booth. “Given the opportunity to participate in one of the most sought-after shows in the automotive industry has to be one of the highlights of our year. We are very enthusiastic about it. More than displaying our latest models here, we are thrilled to let future front-runners and tomorrow’s achievers take center stage with our theme ‘Drivers of Tomorrow’, Mr. Hoshikura shares.