Making your dream car a reality is within reach but then, you pause and ask yourself, “What is luxury to me?” Is it the all the bells and whistles, the flashy look, or the hefty price tag? Or is it the feelings of simplicity, calm, comfort, control and security? How do you decide which one actually fits you and your lifestyle.
Leading trend agency, Kjaer Global, reports that consumers’ expectations and perceptions of what constitutes luxury is evolving rapidly than ever. It states that established luxury brands are facing the need to reinvent themselves in order to embody the modern interpretation of no-logo-luxury, which has seen sales of heavily branded mass manufactured goods drop in favor of more discreet branding and craftsmanship visible only to those ‘in-the-know’.
The report identifies several key trends that buyers keep in mind when purchasing luxury goods. This includes real-time innovation, constant access and connectivity, a growing appreciation for expertise and craftsmanship, authenticity and discovery – all connected to the search of a more fulfilling life experience.
With these key points in mind, you can now move on and start the search. Striving for getting the best bang for your buck, you should at least be able to make sure that this is a car designed around what you want and need. Here are some guidelines that may help you make the smart choice:
- Do your homework. Check car websites, read magazine reviews, ask trusted friends and family, and visit showrooms. By getting as much information on the brand, make and model of the car you have in mind, you will be able to make more informed decisions. The best part is, doing this homework also includes taking test drives. Ask the officer whatever questions you have regarding the ride and drive. This way, you’ll be able to cross items off your checklist.
2. Financial Flexibility. You want the best value for money so you would also want to check the best financial arrangements with your dealership. Once you have decided on the specific make and model, be sure to find out what are the payment options they offer. Luxury car brands also offer a Trade-in and Trade-up program that allows you to trade in your current car for a new one at competitive rates.
3. Level of personal service. You should also take into consideration the maintenance and upkeep of your luxury vehicle. You would want to enjoy miles of safe and comfortable driving so choosing the right company that gives quality service is a must.
4. Sustainability. Along with a great luxury car, comes great responsibility. As threats of global warming increases, you would want to do your part by being gentler to the environment. Choose a car that cares for the environment and the people in it. Check the car’s emissions, recyclability, and use of materials.
“Our role in society as Volvo stewards aim to contribute in protecting people and our planet by creating partnerships for sustainable development and promoting traffic safety. We also encourage responsible business practices throughout our value chain by promoting ethical leadership and human rights”, says Atty. Albert Arcilla, President and CEO of Volvo Philippines.
Now that you have these practical tips on how to purchase a car according to your own definition of luxury, you can now smile and drive off with your new set of wheels.
Choosing the right car is crucial. When you find yourself spending more time on the road, having a comfortable cabin will definitely spell a world of difference. With a car that is equally pleasing to the senses and gentle to the world around you, experiencing life’s little joys will always be pleasant memory.