Hyundai Asia Resources, Inc. (HARI) closed March 2017 with record sales of 3,371 units—the highest monthly output in the company’s 15-year history. This pushed first quarter sales to 8,841, up by 18% as compared to the 7,469 units sold in the same period of 2016.
HARI’s volume driver, the Passenger Car (PC) segment grew by 15% from 5,186 units in Q1 2016 to 5,986 units in Q1 2017. Credit goes to the Accent as it remains as the brand’s top-selling nameplate with 3,835 units sold in the first three months of 2017.
The Light Commercial Vehicle (LCV) segment was not to be outdone as total Q1 2017 sales reached 2,855 units, a 25% increment from the previous year’s 2,283 Q1 sales. The growth in this segment is largely attributed to high pickup for the brand’s utility truck, the H-100.
“With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time.” Ma. Fe Perez-Agudo, HARI President and CEO