After an exciting year, Tata Motors is all set to start its marketing campaign, #madeofgreat for its new product line-up, and has signed-up football player star Lionel Messi, 4 time Best Player of the World to promote and endorse its passenger vehicles, globally.
Its the first time ever that the Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador. The core idea of this campaign – Made of Great emerges from the inspiring thought of ‘What drives us from within is what makes us great’.
“Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.” said Lionel Messi,